What's your data telling you? If you're still limited to traditional decile segmentation, your marketing programs aren't as targeted as they can or should be. To take your programs to the next level and maximize ROI, you need the ability to target based on behavior — the most comprehensive prescription dataset available with patient level and cross-pharmacy linking using more powerful LPD (Longitudinal Prescription Data).

Our Data Analytics services help you unlock the full targeting potential of LPD. Instead of viewing your audience purely in terms of decile segments, our responsive, flexible and easy-to-use data viewing and analysis tools help you gain valuable insights into the individual prescribing behavior of your customers. Whether it's identifying true new brand starts not masked by refill data, or prescribers prone to competitive switching with low patient persistence, these behavioral insights form the basis of a more precise message delivery capability — the key to influencing prescriber behavior and maximizing program ROI.