For many brands, Direct-To-Consumer advertising has never been a viable option. For others, DTC has quickly reached the point of diminishing returns. So where does that leave you in terms of Patient Outreach that’s cost-effective and compliant? If you’re using Cegedim Dendrite Patient Outreach services, it leaves you well ahead of the competition.
Trends in DTC marketing are indicating a greater focus on patient education and assistance; and marketers are asking for help with relationship marketing and physician/patient marketing integration.* Cegedim Dendrite’s Patient Outreach services give you the tools you need to stay on top of the industry with privacy-safe, opt-in programs that build the foundation for meaningful relationship marketing activity. Through the free exchange of product and health information and the development of patient loyalty programs, we help you educate patients about your brand, provide them with incentives to properly adhere to their physician’s prescribing directions, and enhance their ability to engage in a brand dialog that ultimately unites patient, prescriber and brand in the battle to effectively treat a patient’s medical condition.
* Source: Cegedim Dendrite’s 2007 Annual DTC Industry Check