Cegedim Dendrite’s Mobile Intelligence Key Account Management is a fully automated system that follows the workflow of the account manager and gives them an up-to-the-minute, comprehensive view of their customer.
With Mobile Intelligence Key Account Management, Account Managers are:
Collaborative
A central repository of all account information prevents lost intellectual property and enables a consistent message to the customer.
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Informed
Providing access to multiple data sources aids in better business decisions.
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Interactive
Sharing information within teams facilitates a deeper understanding of the customer.
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Compliant
Ensuring compliance with regional regulatory requirements reduces risk.
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Mobile Intelligence Key Account Management and Managed Care comprehensive range of features include:
Profile Types
Enables flexible account definition – whether an account is an individual, a network or an organization.
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Account Team Definition
Enables management to define an account team that will share account information.
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Interaction planning and tracking
enables managers to execute account plans and link to overall business objectives.
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Hierarchical View
displays a hierarchical view of the account.
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SWOT analysis
maintains a history of an account or product’s strength, weakness, opportunities and threat analysis.
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Account Score
derives a score using flexible definitions at the account or product level.
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Formulary Information
users can create a formulary design and associate different products to formulary offerings.
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Pull-through programs
enables user to track and manage account-specific marketing programs.
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Reporting
provides baseline reports on interactions, account effectiveness and formulary management.
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